NoctaFlora | Branding, Campaign Design, Social Media

THE BLOOMED & BURIED
A spooky-sweet campaign launch built to haunt your feed.

NoctaFlora’s debut palette drop blends bold grunge with playful color. From product mockups to social rollouts, this campaign was designed to bloom differently—grabbing attention with skulls, high-contrast hues, and alt-beauty vibes. The full suite includes social media mockups, campaign strategy, and a branded case study designed for launch across digital platforms.

NoctaFlora is a fictional alt-beauty brand that blends whimsical grunge with bold pigment storytelling. I created the launch strategy and visual identity for its first product: The Bloomed & Buried Palette — a 10-shade eyeshadow collection that celebrates moody self-expression and alt-core glam.

This campaign reflects how I merge branding, content strategy, and digital design into experiences that spark curiosity and connection.

Overview

My Role

As the Creative Manager, Brand Designer, and Campaign Strategist, I led the concept, design, and rollout of NoctaFlora’s debut campaign, The Bloomed & Buried Palette. I was responsible for developing the brand identity, crafting the campaign story, and designing digital assets for launch across social platforms.

The campaign was executed in three phases: brand concepting, visual development, and asset production. From packaging mockups and social templates to the campaign brief and Notion launch hub, I oversaw each stage with a focus on consistency, storytelling, and visual impact.

Goals & Challenges

Goal:
Create a distinct visual identity and social-first campaign for an indie beauty product that balances spooky themes with modern branding.

Challenge:
Balance edgy visual storytelling with clean design — making the brand feel niche, but still approachable and retail-ready.

Brand Identity

The darker the bloom, the deeper the beauty.

THE BLOOMED & BURIED A spooky-sweet campaign launch built to haunt your feed.

Overview

My Role

Goals & Challenges

Brand Identity

Witchfull Thinking

THE BLOOMED & BURIED
A spooky-sweet campaign launch built to haunt your feed.