Who’s Behind Witchfull Thinking?
The Witchfull Thinking Story
We’re Witchfull Thinking!
Design, strategy, and a little bit of magic
Witchful Thinking is a design studio blending strategy, creativity, and a touch of magic. Specializing in UX, web, branding, and illustration, we craft experiences that are as enchanting as they are effective.
We don’t do ordinary—we create work that intrigues, inspires, and invites exploration. Every design, every interaction, every detail is infused with intention, making the digital world feel a little more magical.
The craft is in the details. Let’s make something spellbinding.
T. M. CRUZ
Designer, Illustrator & Digital Alchemist
Cruz is a UX and graphic designer crafting immersive, user-centered experiences that bridge storytelling with intuitive design. Specializing in UX/UI, branding, and digital experiences, they turn ideas into bold, strategic, and visually engaging realities—where every pixel has purpose.
With expertise in wireframing, prototyping, branding, and usability research, Cruz builds seamless, accessible experiences—always keeping aesthetics and functionality in perfect balance.
Claim to Fame:
Being married to Drew Starkey (in my heart, and that’s what matters).
Weakness:
A certified yapper and hyperfixator.
The Chaos & The Craft
The Vibes:
A modern-day witch’s cottage, but with dual monitors, endless tabs, and a creative ritual that involves staring at Figma until it submits.
Hyperfixation of the Week:
Probably this week's romance book (because the spicier, the better), UI animations, or late-night wrestling deep dives (because storylines and chaos fuel creativity).
Creative Fuel:
Probably this week's romance book (because the spicier, the better), UI animations, or late-night wrestling deep dives (because storylines and chaos fuel creativity).
Favorite Design Tool:
"My despair and sheer will to not be defeated." (Figma, Illustrator—because design is both a passion and a battle.)
Food & Adventures:
Fueled by pizza, mac & cheese, and SPAM, egg & rice. Always down for a last-minute trip, a new food spot, or an unexpected creative detour.