Multi-designer by trade, witch by nature. I specialize in UX design, social media strategy, and account management — turning scattered ideas into intentional experiences that work and resonate. My background blends creative execution with operational clarity, so whether I’m wireframing a product flow, launching a campaign, or managing a client relationship, I’m thinking about people first.

I don’t break under pressure — I break during prototyping, preferably with snacks nearby.

Hi, I’m Cruz

Witchful Thinking is a creative studio crafting bold, user-centered experiences with a touch of magic.
Led by Cruz, a multi-disciplinary designer and strategist, the studio blends UX, web design, branding, and illustration into immersive visual stories and intentional digital systems. Every project is rooted in empathy, shaped by research, and guided by a deep understanding of how people move through the world (and your interface). Whether it’s building a brand from the ground up, prototyping an app that actually works, or creating scroll-stopping social content, Witchful Thinking is where intuition meets precision—and where design feels like a little bit of witchcraft.